Friday, June 1, 2012

Sneaker Weather Forecast: Drake Edition


It's Friday in America.

As seven of you know, on Fridays I write these pieces about the impending weekend weather in Los Angeles, and offer footwear choices that I feel might pair well (the joke is, it's always 75 degrees and sunny in L.A.).  This week, I decided to go H.A.M. and use an excessive amount of Rap acronyms to do this.  And, since @Drake seems to have the Rap acronym game on lock lately, I opted to roll with it - thinking there might be a 0.0078% chance someone over at Y.M.C.M.B. sees this.

Has anyone ever been more desperate for a retweet?  I'll answer that for myself, "No."









Radii Moonwalker - O.V.O.















Lacoste Barbados LS LEM - H.Y.F.R.















Adidas Campus 2 "76ers" - Y.O.L.O.










And to close, C.R.E.A.M., A.D.I.D.A.S., and F.A.Y.B.A.N.

Ask your "Rap" friends for the decoder ring.


Have a good X.O. everybody,



_TBG






Thursday, May 31, 2012

Daniel Tosh: "Sick Kicks...for the ladies."

This past Tuesday night marked the beginning of another run of "Tosh.0" episodes on Comedy Central.  Just in time, too.  If I had to come home on another Tuesday night to find nothing on my DVR but my girlfriend's new episodes of "Gossip Girl," I might have gone "Heath Ledger."

Right at the tippy of the "A" block, Daniel revealed his Summer wardrobe theme would be "Sick Kicks...for the ladies." And, to start things off proper, Tosh had on a fresh set of glow-in-the-dark Reebok x Atmos Ex-O-Fit Hi SG Strap Galaxies.

I know what you're thinking, and yes, the name of the sneaker is a bit windy.  What I want to know is, who had a mint pair of those left over from the 2009 release to give to @DanielTosh?
Regardless, Sportie LA is amped about Daniel's nod to the sneakerheads.





"Tosh.0" runs Tuesdays at 7:00 P.M. Pacific on Comedy Central.  Expect Sportie LAB recaps on "Sick Kicks...for the ladies" every Wednesday all Summer long.  Consider us your "morning after" pill.


I know, I was supposed to post this yesterday.  Forgive me.  I was distracted for several hours by the results of a Google Image search for "new Amber Rose leaked photos."

#SickKicksForTheLadies
#SummerOfExposedArms
#HighFashion

_TBG

Wednesday, May 30, 2012

Sportie LA x Reebok: The Question Re-release... 20 Minutes & They're Gone.


Allen Iverson x Reebok: The Question
Last week, Reebok opened their vault and re-released the Allen Iverson Reebok Question Mids in the O.G. Red/White colorway.

[SIDEBAR: Reebok and Disney are the only two companies I know of that speak openly about having “vaults.” And, speaking of Disney’s vault, I’m still waiting for the Fantasia Blu-Ray to drop.]

Since Sportie LA was lucky enough to be one of only 25 stores in the U.S. to receive shipments of The Questions, the decision was made to throw a launch party.  It was a tough call.  

When the morning of May 25th rolled around (I’m talking coffee and donut bag early), anxious sneakerheads flooded the sidewalks and parking lot surrounding Sportie LA.  Some time around noon, needles hit records on four turntables by DJ Percepts inside the store and a DJ El Ray outside.  Free sushi was washed down with Jarritos sodas.  Wallets were counted and recounted for accuracy in anticipation of the 2:00 PM shoe drop.

DJ Percepts
When my Fauxlex read 2:00 PM, the energy outside the store was palpable.  The sneakerheads were ready to handle their business.  Hey, it had been 16 years since the shoes debuted, no one blames them. The passionate shoe connoisseurs were taken into the Sportie LA store in the order they showed up to calmly and safely transact.  The first 10 addicts were awarded a free set of Reebok Classics with their Question purchase. A classy touch if, you ask me. 

Josh (left) & DJ Rayin the Jarritos Truck
The Questions sold out in 20 minutes, but the party didn’t stop there.  Everyone moved to the parking lot for a free throw shooting contest, where the winner took home a gift card to make a custom pair of Reebok Classics online, and a case of Jarritos. Being an employee, I was barred from entering.  That’s probably a good thing, because I would have left everyone fighting for second place. 

Being able to be a part of an event like this let me know that the sneaker game is still alive and thriving. People still line up early with coffee and donuts on the day new shoes come out.  People still want their name to be first on the list.   People still can’t shoot free throws.


Reebok back (Ross!!!).  Waaay back.


DJ Percepts in the Sportie LA Vault, Reebok swagged out..
























                        

-Words by Todd & PureOnyxKixx

Thursday, May 24, 2012

One Question.... Where Will YOU Be Tomorrow???? -----> Sportie LA x Reebok Present The Question Re-Release....

Tomorrow marks a very special day for basketball phenom Allen Iverson, the Re-Release of his sickest shoe The Question. The Sportie LA and Reebok families are super hyped about this re-release. We would like to invite you to the official Reebok Allen Iverson Question Mid release party held the historic Sportie LA flagship store. Join us this Friday, May 25th at 2:00 pm on Melrose Avenue . The first 10 customers who purchase the Reebok Questions will receive a free pair of Reebok Classics! Plus there will be food trucks, the Jarritos Girls, DJ Perceps spinning, and a free throw contest to win a pair of Reebok Classics.


Cancel your Friday plans. This event is not to be missed!



Come out and have good times with the Sportie LA, Reebok, & Jarritos families!!

-PureOnyxKixx



Wednesday, May 23, 2012

Los Angeles: Not Just the City of Angels. Also a City of Style


When you think of cities of style, three places will most likely come to mind: New York, Paris and Milan. And that makes sense – New York, home of the fashion mecca, Bryant Park, espouses a well-tailored, elegant simplicity featuring the basic black. Paris style is defined by chic and timeless neutral pieces accented with a statement accessory like a great bag or long, silk scarf. Milan fashion is about making a statement with a plunging neckline, an amazing dress cut on the bias, and stunning patterns.

Now think of Los Angeles. What comes to mind?

In Melissa Magsaysay’s new book, City of Style, Amber Valetta says it best in her forward, “Los Angeles isn’t just about getting dressed. It’s about how you do it … personal style really did start in L.A.

City of Style is the first book to take a look at Los Angeles geographically, and pinpoint the free-spirited styles of this city. Since there are so many variations of style here, fashion in the city of angels tends to be unpredictable and deliciously eclectic. There is no formula; style here is about self expression, and Ms. Magsaysay’s book is a perfect homage to the kaleidoscopic fashion sense borne from sunny skies, proximity to the ocean, and icons of the Hollywood scene. 

The book is organized perfectly by fashion trend: Romantic Bohemians, Glamour, Skaters and Surfers, Rockers, Chola-Style, Indie Eclectic, and Casual Chic. Within each chapter, you’ll find background on each style, Style Close-Ups which feature purveyors of the look, a guide for Where to Shop, and a handy look-book which outlines How to Get the Look. Of course, my favorite section is Skaters and Surfers where my favorite shop, Sportie LA is featured as the place to find vintage, collectible and all around amazing sneakers. Call me biased, but I’m all about the love.

City of Style is a great guide for a fashion history lesson to help you proclaim your own L.A. fashion. As Ms. Magsaysay writes in her introduction, “A rare confluence of elements contribute to the LA lifestyle and to the kinds of looks that arise from living in a major city with ideal weather, a glamorous designer retail scene, and a celebrity and entertainment culture that doesn’t just exist here: it was born here.” Like a fashion Thomas Guide, this is a must-own book to explore Los Angeles style and create your own look.  

Now when you think of the city of style, you don't imagine the skyscrapers of New York, or the Champs-Elysees, or even the cobblestone streets of Milan. You think of the sun, the ocean breeze and the individualistic chic of Los Angeles.  

Tuesday, May 22, 2012

You Are Cordially Invited To The Sportie LA x Reebok: The Question Release Party

Sportie LA and Reebok invite you to the official Reebok Allen Iverson Question Mid release party held in our historic flagship store. Join us this Friday, May 25th at 2:00 pm on Melrose Avenue . The first 10 customers who purchase the Reebok Questions will receive a free pair of Reebok Classics! Plus there will be food trucks, the Jarritos Girls, DJ Perceps spinning, and a free throw contest to win a pair of Reebok Classics.

Cancel your Friday plans. This event is not to be missed!






Come out and have good times with the Sportie LA, Reebok, & Jarritos families!!

-PureOnyxKixx

Monday, May 21, 2012

Date Night- Solar Eclipse Edition


Photo by Sammy B via Twitter

Did you guys catch the solar eclipse the other day? I did. I was in Newport Beach when I noticed everyone turning their heads toward the sky in amazement. When I looked up, I saw the moon go all bananas playing hide seek with the sun. Or something like that. It was pretty magical, not only for the actual eclipse itself, but for the people who got all amazed and gathered around to share the moment. In a movie, this would be the moment just before the armageddon, and the camera tries to capture the beauty of humanity as we collectively cling to one another to share a moment of fascination and curiosity for outer space. Little do we know that in a matter of minutes, we will be attacked by a group of power hungry aliens from Planet X that are determined to eradicate our planet.

With the hope of getting you all smitten by the emotional offspring caused by this cosmic phenomenon, I decided to put together an early list of date night ideas. FYI, this is under no circumstances a hint to someone of the opposite sex to ask me out. In case anyone was wondering.

Devil Night's Drive-In. This nostalgic drive-in that features classic cult movies in the Downtown area. Bring your date, a blanket, and maybe your own pillow, and you'll be set for romantic night without a slight bit of cheesiness.

The Griffith Observatory. Put on your best pair of sneakers and bring your own picnic, and you and your date are guaranteed to see stars. Literally. While you're at it, why not match each other with your own pair of C.A.N.V.A.S sneakers. Amazingly comfortable, and oh so cute.

Cinespia Cemetery Screenings. I'm not trying to repeat myself, but there's something magical about the night sky and date nights. Not to mention picnics. For 10 dollars, you get to watch classic movies while sipping on your favorite wine under the stars. It doesn't get much better than that.




The Hollywood Bowl. Find out when your favorite band is playing and bring a date. Or better yet, find out when your date's favorite band is playing and bring her (or him). I would fall in love instantly.